Challenges
Unlike social media metrics, brand reach and impact across the schools and business community in Bristol and the West Country is more intangible. However, we were able to translate our successes into platform sign ups, positive referral and word of mouth, investment warmth, and opportunities for the brand to speak at events and gain greater impact.
Strategy
Reaching out to sponsor organisations, drawing on personal networks and relationships, organising and securing speakers for TIC Talk event, pitching Antony and LikeToBe into global syndicated titles, securing interviews in Thrive Global and Authority Magazine, forging a connection with the Mayor, Marvin Rees.
Guerilla Tactics Used:
PR
Digital Marketing
Social Media
