Life insurance can be a scary subject that many people prefer to avoid, and others don’t feel they can afford. It’s also something that we routinely ignore until it is too late or a situation forces us to. Our campaigns for Llama Life aimed to create a conversation that helped reverse that reputation, drive traffic to the website and improve the visual brand perception on the website.

We helped develop light touch digital concepts and campaigns to spark conversations around life insurance, and help those who avoid the subject to embrace it and understand the importance of a policy for their loved ones as well as themselves. We also helped develop a new website and ongoing blog posts to generate new traffic.