0%
increase in traffic
0%
increase in press coverage
0%
increase in LinkedIn followers

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Objectives

Resource Futures is a leader amongst equals in environmental consultancies. However their brand recognition and reputation was being swallowed by others, as was their digital searchability and lead generation. Our objective was to raise awareness and recall, support their reputation with evidence, and improve digital performance.

Results

  • 30% brand growth
  • New website that over time delivered 250% increase in traffic
  • 130% increase in press coverage
  • LinkedIn 230% increase in followers

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Challenges

It can be easy to get stuck in a rut when it comes to your brand, which is why Resource Futures needed expert help in raising their profile. With  a noisy industry, we needed to help them cut through the noise with a touch of guerilla marketing. Resource Futures had an enviable track record in terms of impact and performance yet this was hidden from the main view.

Strategy

Using a multi-channel, multi-faceted approach, we developed a strategic marketing plan that delivered for a new website, keyword content, social media engagement, press coverage and event management. Utilising key themes that were anchored in business objectives, we built up both the Business as usual and campaign projects (eg Community RePaint, Edoc, Reuse).

resource futures

Guerilla Tactics Used:

PR

Digital Marketing

Social Media

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