Challenges
It can be easy to get stuck in a rut when it comes to your brand, which is why Resource Futures needed expert help in raising their profile. With a noisy industry, we needed to help them cut through the noise with a touch of guerilla marketing. Resource Futures had an enviable track record in terms of impact and performance yet this was hidden from the main view.
Strategy
Using a multi-channel, multi-faceted approach, we developed a strategic marketing plan that delivered for a new website, keyword content, social media engagement, press coverage and event management. Utilising key themes that were anchored in business objectives, we built up both the Business as usual and campaign projects (eg Community RePaint, Edoc, Reuse).

Guerilla Tactics Used:
PR
Digital Marketing
Social Media


