Recruitment for outstanding quality, senior-level candidates can be cutthroat – and you need to offer more than just a salary. We needed to ensure that Sawday’s outstanding working environment and package was communicated clearly as a definitive attraction to the best applicants.

During the 3 week intensive campaign, we crafted Twitter, LinkedIn, and Facebook content that precisely positioned Sawday’s as a fantastic place to work, utilising the quotes and insight from interviews with current team members. This was balanced with a tailored ad campaign on each social media platform, and YouTube videos, all pushing towards curated recruitment content on the Sawday’s website. Using an application tracking form, we were able to tell exactly how applicants had reached us.