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million unique monthly visitors
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articles published across various media
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successful marketing and comms strategy delivered

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Objectives

We helped tech company Screen Time Labs to sell their business for an impressive acquisition price following our work together on their market strategy, PR, and comms.

Results

The brand was successfully sold, we gained coverage in multiple publications, and helped boost the website’s monthly visits to over 150 million. We also developed a successful marketing and PR strategy that helped to boost the brand’s profile.

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Challenges

With screen time becoming a growing issue among families and individuals, Screen Time Labs were early to capitalise on the niche of developing a tool that would help people to manage how long they spend on their various screens and apps. The challenge was to present the brand as a viable option for acquisition through their PR and media coverage.

Strategy

We focused on the impact of strong PR and branding to improve website performance, gain media coverage, and ultimately present Screen Time Labs and a viable prospect for potential buyers.

Screen Time Labs

Guerilla Tactics Used:

PR

Digital Marketing

Social Media

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