0
Attendees to lunch and learn sessions
0
Total monthly unique visitors
0
Articles

Objective

Working in conjunction with the Ministry of Defence (MOD) and Logiq Consulting, our role was to provide internal and external communications as the MOD integrated Secure by Design, a new approach to cyber security, into the organisation. 

Our brief was to inform and educate internal personnel and external stakeholders in the industry about Secure by Design. Our job was to communicate why it was needed, its benefits and how it works to ensure engagement and buy-in across all levels of the organisation.

Challenge

The MOD is a complex organisation with many layers and stakeholders, both external and internal. Our challenge was to design a marketing programme that engaged people at all levels, through several different channels and platforms to help them understand the new way of working. 

Secure by Design is also a multifaceted programme, which we needed to break down into small, digestible chunks to help communicate the programme across the organisation.

Interested in Working With Us?

Get in Touch

Strategy

To ensure widespread education across the organisation, we implemented a number of methods and tactics to disseminate information. This consisted of:

Lunch and learn sessions – We organised and presented a series of sessions including demonstrations, explanations and an opportunity to take questions from the attendees. The average turnout for these sessions was circa 180 people, proving to be an effective way to reach a large audience each time. 

Existing internal communications platforms – This included piggybacking on existing newsletters to include a regular drumbeat of Secure by Design communications in weekly internal publications and newsletters. 

Internal website portal – Assisting Logiq Consulting with setting up a dedicated internal website portal as a central repository to share information through blogs, how to’s, videos, infographics and more.

Case studies – These were used to show how other programmes were adopting Secure by Design, sharing their experience, challenges and the benefits of the process to bring it all to life.

Visual marketing – People absorb information in different ways. Part of our strategy was to share information in different formats such as infographics, videos, face-to-face sessions, blogs, articles and more to help foster a deeper understanding of how Secure by Design works.

Result

Just nine months since it was officially launched, Secure by Design is now embedded into the MOD, and the transition is ongoing until 2026 but the changes have already begun.

People are talking about Secure by Design, from the top-level seniors through to teams, going beyond the cyber/IT person on a team. Over 200 projects have registered and started this adoption. MOD is now well recognised for Secure by Design externally, increasing interest and the supply chain is also asking about it and beginning to get to grips. Other results included, 2 external sector events, 6 MOD days, 1 MOD-wide keynote presentation, a cross-comms working group, 45+ newsletter entries, 3 blogs, 4 electronic screen displays, 3 videos, 1 Podcast, a new brand icon and 6 designed leaflets

Guerilla Tactics Used:

PR

Events

Digital Transformation

Content creation