Challenges
Medicare Network aimed at getting its services known in the healthcare sector, however, the company didn’t have enough followers on its social media accounts, nor ongoing content to support this aim. It also wanted to position itself as a leader in the cyber security market, but it was missing informative content, relevant to its targeted audience. OggaDoon created a social media strategy to boost the company’s brand awareness, connecting the brand with the right audience.
Strategy
We broke down the main messages that Medicare Network wanted to communicate, and delivered them through LinkedIn posts and tweets, carefully defining the right formats for each platform. We gathered and analysed market data, showing how and why Medicare Network is the right partner for medical organisations in terms of cyber security. Capitalising on its people and partners, we’ve generated interest and engagements for its online webinar organised in November 2020 for NHS practitioners.
Guerilla Tactics Used:
Content strategy
Market analysis
Social media strategy
Social media management
