Securing a feature for an entrepreneur in the media isn’t something that can be done immediately. This was especially challenging during Covid-19, when all the media attention was taken by the evolution of the virus, disadvantaging other stories, such as the ones we had prepared for Roman and Splento.

We started with understanding Roman deeply: his story, his journey, and his vision for Splento and himself. We next looked to create a specific niche for his business, with a focus on events, that we could really exploit.

Hooking into our plethora of journalists from around the world, we found opportunities for Roman to share his expertise and landed excellent publications with global reach.

And we’ve not stopped there, but we’ve introducted Roman and Splento to national events for mutual sponsorship opportunities, quote requests coming to us now that Roman’s name has become more well-known, and a growing focus on a secondary market.