Thrive Renewables were tackling two major challenges: rebranding and launching a bond crowd offer. Changing your brand’s name can have negative impacts on your company but we helped them to make the transition smoothly. So smoothly that they were able to smash their bond target in under a month.

We used traditional PR and marketing methods, our branding expertise, digital marketing, and press liaison to help Thrive Renewables hit their targets. We increased social media presence on LinkedIn, Twitter and Facebook, issued regular newsletters to communities of established investors, and carried out regular creation of relevant keyword content, and development of media relations and coverage. 

For the bond offer, we helped them to prep for success and executed a stragey, with lots of pre-warm-up activities. This included developing key messages, video and social visuals, clear CTAs, investor events, reasons why people should invest, and displaying investor stories as well as potential impact. 

For open days, we helped with organisation as well as promoting via event listings, part of Bristol Open Doors platform, developing engaging activities and a tour route. For the rebrand, we helped them to develop a new name, what the values would be, impact and how it would come across in all uses.