When Urbaser Balfour Beatty were confirmed as a joint venture working on the new Gloucestershire Energy from Waste Facility, our contacts at Gloucestershire County Council got in touch to ask us for a specific kind of help. As well as supporting Glourcestershire Energy from Waste Facility in its launch PR, social media strategy, content writing, and website development, they also needed help with stakeholder outreach and reputation management. When it comes to generating energy from waste, most of us would have to spend a minute on Google to understand what it actually is. And as such, UBB needed help informing, educating, and managing the expectations of stakeholders and neighbours of the would-be facility.

From the pre-operational stage, through construction and testing, and from launch day and beyond, we’ve been guiding UBB as they communicated with the public and stakeholders. Despite some periods of tension, the result was a highly functioning facility that communicates transparently with its audience, welcomes visitors, and scores highly in feedback around customer experience and community outreach.