TV AND PRESS COVERAGE FOR YELLOWDOG AND THEIR SOFTWARE SERVICES

£ 15000 sale

from one piece of content

 5 

content pieces

 66 %

of web traffic to campaign content

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Objective

YellowDog’s target customers had long lead times and often lengthy sales cycles. The brief was to create a content strategy over two months that demonstrated not only YellowDog’s shared virtual experience, but also their knowledge of the industry’s challenges, their technical expertise, and their vision for offering solutions to visual effects artists and studios.

Result

One of the target VFX studios was sent one of our content pieces on email by the YellowDog team. Having previously been unreceptive to the messaging, they immediately requested a meeting with the YellowDog team. Not only did this speed up the sales qualification process, it ultimately helped to generate a £15,000 sale. Brand awareness was greatly increased, generating a pipeline of leads for the next quarter, and increased followers and engagement on social media.

Challenges

You’re not just an expert because you say you are. We needed to demonstrate their expertise without being condescending, encourage client studios to take part, and ensure that content was delivered in a non-jargon manner that could spread throughout the industry.

Strategy

Five core content pieces were created: a blog laying out YellowDog’s vision for VFX studios; a mini blog series comparing render engines; a case study with a Bristol and London based studio, nineteentwenty, showcasing YellowDog’s incredible delivery; an opinion piece proving our knowledge of the industry; and a case study with an industry respected freelance visual effects artist. Each content piece was crafted to directly inform, intrigue and engage key decision makers in visual effects studios, and was shared across YellowDog’s social media channels. The final case study was also published through an industry-leading online magazine.

Guerilla Tactics Used:

Media Marketing

Strategy

Content Marketing

Collateral Creation

Social Marketing

Creative Content

Something Else

Analytics and Reporting

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