YellowDog in the Press

0
views from just 1 TV interview
0
press pieces in 2018
0
press pieces in Q1 2019

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Objectives

To leverage YellowDog into the press, focusing on media and entertainment, financial services, and business, alongside gaining TV coverage of YellowDog and its founder during a prime-time TV slot to increase press coverage, increase brand awareness and gain reach through related content.

Result

To date, YellowDog gained 51 pieces of press coverage in 2018 with six titles featuring them twice and 21 pieces in Q1 of 2019 all of which has reached over 91m people. YellowDog was also featured during a prime time TV slot highlighting Gareth Williams and the brand to 3 million viewers, and has since been featured in The Sunday Times.
YellowDog
““The team at OggaDoon have helped YellowDog to grow its national and regional reach over the last few years. They are dedicated to our cause, work collaboratively with us, and are extremely easy to work with.””

Gareth Williams

Founder and CEO, YellowDog

Challenges

Gaining press and media attention can be difficult at the best of times, but when your product or service is high tech – something that you can’t touch, taste, or easily try on screen, the challenge just gets harder.

Strategy

After catching the attention of a producer after winning the Start Up of the Year Award at the Bristol Post (now Bristol Live), we liaised closely with the journalist and editor to ensure that they got exactly the footage that they needed – insight from a leader of a growing business about the challenges of sourcing highly skilled workers – and all in time to ensure Gareth’s inclusion in that evening’s slot.
YellowDog ITV News

Guerilla Tactics Used:

Media Coverage

Networking

Pitching

TV

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