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Pieces of coverage.
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Million reach in 2019.
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Titles covered.

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Objective

We’re often asked to deliver high quality, consistent, PR coverage for our tech SaaS clients. And so we do. In 2019 alone, our client Zeetta Networks was featured in over 100 titles reaching over 147m and helping them achieve their business goals.

Results

We secured 104 pieces of coverage for Zeetta Networks – that’s almost 1 every 3 days in 2019 – in some of their target titles including Business Cloud, Yahoo, Forbes, and Computer Weekly. This also generated a reach of over 147 million.

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Zeeta Networks logo

Challenges

Landing press and media coverage for tech companies can be challenging. How much jargon, how much founder – how much is too much? Networking solutions, 5G, network slicing – they’re not topics that make for an easy pitch as it is.

Thankfully, our creative pitching strategy and guerrilla tactics delivered for SaaS client Zeetta Networks, as the press we secured helped them to move into scaleup growth.

Strategy

Building strong relationships with technology and business journalists removes the uncertainty for clients when it comes to press pitching. We know what journalists are looking for, and we know how to get the stories from your business.

Guerilla Tactics Used:

PR

Media relations

Tech marketing

SaaS marketing