Your branding is more than skin deep and should be one of the top assets on your balance sheet - and potential investors will consider it. People - individual consumers as well as businesses - buy into your brand; the trust and expectation that your product or service will meet their needs and more. Too often brand power is overlooked and yet, like water, it seeps through every interaction and interface of your business.
Taking a deeper dive into branding communications to develop your brand strategy means that your business will maintain its unique selling points, differentiate you from your competitors, and remain relevant to your customers.
“Their guidance and workshops enabled us to dig deeper into our brand, audience, and USPs, and have enabled us to improve our branding proposition.”
As a branding agency, we have helped multiple businesses such as CookiesHQ, OmniDynamics, and Gregg Latchams get their brand working for them, resulting in an uplift in reach and revenue. For others, such as Screen Time Labs, our brand strategy has supported their differing capital raises, and for Sawday’s it resulted in high calibre recruitment drives.
Why is branding important?
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (American Marketing Association).
Branding tells the story of your business and what you offer. Customers choose to purchase based on a variety of reasons, and a company’s branding will help convince them that you’re right for them.
Branding helps convince your customers that you are the right company for them. So it clearly has to deliver your messages:
Start with your customers – who are they and what do they want? Understanding who buys your products or services allows you to respond with a brand that will connect with them on many levels. Emotional connections are arguable more important that rational connections for many prospects, so it’s important to know your customers.
Make sure your branding reflects what you offer. If you position yourself as best in class then you better make sure the service and products stand up to interrogation! Share your uniqueness, why it’s important, make sure your audience understands what you stand for, and what your values are.
Here are some questions to consider:
If you can’t answer the above then it’s time to evaluate your branding to ensure it’s working hard for you. Your company’s brand represents your company’s identity, quality, trustworthiness, and uniqueness. Branding is essential to every business and can’t be ignored.
Your branding doesn’t just affect customers – it also has a big impact on your employees. They buy into you when working for your company and they work best when a company’s values and ideology match their own.
Our brand service starts at £2000 – a small investment for lifetime returns. To get started, fill out the form below and we will respond in one business day and get the coffees in for our first meeting.