We don’t start by asking “what should we post?” We start by asking “who are we trying to reach, what do they care about, and how do we turn them into customers?”

Here’s how we work:

1. Strategic Foundation based on:

• Your specific business goals (not vanity metrics)
• Target audience research — who they are, where they hang out online, what content they respond to
• Competitor analysis — what’s working in your sector (and what isn’t)
• Platform selection
• Messaging frameworks that speak to customer pain points and buying motivations
• Content pillars that balance education, engagement, and conversion

2. Profile Optimisation

• Clear, compelling bios that instantly communicate value
• SEO-optimised descriptions so you’re discoverable
• Consistent branding across platforms
• Proper linking strategy (driving traffic where you want it)
• Platform-specific features maximised (Instagram highlights, LinkedIn featured section, etc.)

3. Content Creation & Management

• Strategic content that serves a purpose:
• Content calendar planned around business objectives, seasonal opportunities, and audience behaviour
• Platform-specific formats (what works on LinkedIn doesn’t work on Instagram)
• Hooks that stop the scroll — opening lines designed for short attention spans
• Clear calls to action that guide people to the next step
• Consistent posting schedule that keeps you top-of-mind
• Visual content that aligns with your brand and stands out in feeds4. Community Management & Engagement

4. Social media is a conversation, not a broadcast:

• Active engagement with your audience and relevant accounts
• Lead identification — we flag business opportunities
• Relationship building with influencers, partners, and potential customers
• Reputation management — responding professionally to feedback
• Follower growth strategies that attract the right people, not just any followers

5. Paid Social Advertising

• When organic reach isn’t enough, we run targeted paid campaigns
• Targeted audiences
• Ad creative that converts (copy + visuals tested and optimised)
• Campaign management across Meta, LinkedIn, TikTok, etc.
• Budget optimisation to get maximum ROI
• A/B testing to continuously improve performance
• Retargeting strategies to recapture interested prospects

6. Analytics & Reporting

• Monthly performance analysis across all active platforms
• What’s working (and what isn’t) — honest assessment with recommendations
• Benchmarking against industry standards and competitors
• Lead attribution — tracking social media’s impact on actual business outcomes
• Continuous optimisation based on data, not guesswork

The benefits of using social media for business

How we work with you

As a social media marketing agency, based in Bristol, UK, we’re flexible in how we work with you to get results:

Monthly Retainer:

Ongoing social media management with set creative capacity per month. Ideal if you need consistent, strategic social presence.

Campaign-Based Projects:

Focused social campaigns for product launches, events, seasonal promotions, or specific initiatives. Fixed scope and timeline.

Strategy & Training:

We develop your social media strategy and train your team to execute it. Perfect if you want to manage social in-house but need expert guidance.

Audit & Recommendations:

One-off analysis of your current social media with actionable recommendations. Part of our Digital Deep Dive service.

We’re flexible. Sometimes creative capacity rolls over month-to-month. Sometimes priorities shift and we adapt. We’re always transparent about what we’re doing and why.

We are a social media marketing agency based in Bristol. Through our SMM services customised for startups and established organisations, we create content and visuals or videos for various social media platforms to communicate organisations’ products or services, people, values, successes, behind-the-scenes stories, or generate engagement opportunities with the targeted audience. So everything is done organically, through weekly content creation and constant learning through analytical insights.

At OggaDoon, our social media management services are based on a bottom-up approach. We start by setting up social media profiles, and if these are already created we optimise them to fit the market in which the client activates. So we create social media strategies that include a focus on the target audience, hooks, messages, formats, frequency of posting, depending on each social media platform, follower strategy, loyalty strategy. Then, we engage with users across social posts, and inform clients each time we identify a lead or a business opportunity on social media.

When our clients decide it’s the right time for them to increase their reach and gain more leads, we provide social media advertising support. As such, our paid social services include target audience research (demographics, likes, dislikes, needs, challenges, bottlenecks, interests), creative copies with appealing hooks, ad campaign set up, ad campaign monitoring, adjustment and reporting.

Our social media mix includes influencer marketing services, through which we find the best fit between our clients’ niche and the right social media influencers who will endorse their products’ or services through engaging content. Therefore, influencer marketing is an important component of the marketing mix, which allows product or service placement in front of more users, who are not yet followers of the organisation that aims to promote those products or services. With the right influencer, who shares the values of a company we’re working with, we can enhance their visibility and generate leads and new clients.

Our work would not be complete without social media analytics, which we do regularly. This means we look at the insights of the posts created and shared across all social media platforms of our clients on a monthly basis, and identify what types of posts worked best, and what didn’t work so well. Therefore, we can bring in known benchmarks and trends and inform what actions need to be taken in order to improve performance, where needed. So social media analytics keeps us in a constant battle with ourselves, to improve the content created and increase the reach and engagement month by month.