So you’re thinking about launching your brand new app marketing campaign to the world – Well, hold up!
Without a clear idea of how to acquire your target audience, you’ll struggle to get those all-important downloads coming in which is paramount to your campaign’s success.
With apps accounting for a whopping 89% of users’ mobile media time, you’ll need to ensure that you’ve got a killer marketing strategy in place.
Here are three ways you can increase your mobile app user acquisition.
This is perhaps the most popular channel for increasing app visibility.If you’re looking for inexpensive ways to engage your audience, try utilising your social media channels to start the discussion about your app and why people should care.
If you’ve got the budget and you’re looking to reach new audiences, why not try paid advertising? Target your audience by location, job type and retarget users who have previously visited your site to increase those download figures in no time.
App Store Listings
ASO (or App Store Optimisation) is the process of ensuring your app is listed with the correct language, images and descriptions. Just like SEO, this form of optimisation is central to where you will rank in the app store rankings. Remember to use your keywords in the correct places, paying close attention to the title and main product description.
Be sure to use relevant images to showcase what your app can do in a step by step manner.
Reviews and Ratings
Once you’ve launched your campaign, think of the ways you can incentivise your audience to leave a review of your app. A positive recommendation online could be what separates potential customers from lifetime buyers.
Make sure you’ve set up a push notification to ask users how they are finding the app and whether they would like to leave a review. Send your app to relevant news outlets and persuade them to review your app and create a buzz within the chosen industry.
Need Some Assistance?
We understand the challenges of creating and maintaining an app and we’re here to help. Take it from the experts, not everyone manages to launch an app and score 700 app downloads, a 700% increase in website visits, and a 150% increase in Twitter engagement.
Get in touch with us now to talk about your app and how we can help to increase downloads.