What is SEO? SEO or Search Engine Optimisation, is a term that covers all techniques used to increase a website’s visibility in organic search results. It’s inclusive of web development techniques such as HTML, web design, content and keywords. Basically, it’s what makes your website…
There is no denying the fact that Covid-19 has had a big impact on businesses. The pandemic has been affecting different industries in varying ways. The event industry is trying to find innovative new ways to combat the impact of Covid-19, with the business event…
With all the changes having been rolled out as part of Google’s Search Algorithms update and Search Quality Rating guidelines, it’s easy to be concerned about how these might affect your content’s web page ranking. But you needn’t be concerned, we’ll break it down for…
The answer to this question is not as obvious as it sounds. The role of a keyword is to drive quality, relevant traffic to your business website. In one sense keywords are the words which directly define what you do and offer to your intended…
As our phones are getting smarter, so are our consumers, meaning we need a smarter website to boot. An incredible 1.2 billion people are using the web from their mobile devices, that’s 80% of the overall web traffic using their smartphone to look at your…
