What SaaS technology firm would say no to a 3 million broadcast reach on national television? Not many, and it’s just one of 51 pieces of press coverage we landed for YellowDog in one year.
For a SaaS business like YellowDog to grow, they needed to communicate – challenging when you’re working on Hollywood projects with nice big NDAs. That’s why we took a different approach, focusing on their technology, company culture, and founder.
- 51 pieces of coverage in one year
- 89m+ reach in 12 months
- Broadcast, print, and digital coverage
But we didn’t stop there. Our multi-channel marketing campaign paired press with digital, delivering high impact online proof alongside the softer coverage. Did it work?
- 1 creative content piece landed a £15,000 project
- Reduced Google Ads CPC by 53%
- Achieved 4.63% CTR
Software as a service technology business want to grow, and we’re ready to leverage our expertise. Want to see your CTR grow for your business?