OggaDoon are a Bristol based PR and marketing agency that specialises in all things tech. We have vast experience of promoting software, tech, and applications.
What is App Marketing?
App marketing, not to be confused with in-app marketing, is simply the promotion of mobile applications. With the overall goal of promoting an app being to have the end user download the app, the marketing needs to be driven to getting consumers to click through CTA’s. This means that the content must be persuasive and enticing, drawing the user in and encouraging them to download the app. The most common methods we have used have been influencer marketing, PR, and social media marketing; all great platforms for showing off an app and encouraging a CTA click.
