All companies in all industries will benefit from a developing a strategic approach to SEO as part of their marketing strategy. But as leading experts in the tech sector, SEO for cyber security companies is especially crucial. Here’s why.
What is SEO?
SEO stands for search engine optimisation. This is the process of optimising web content with relevant keywords or phrases to rank a website on search engines like Google, Yahoo, Bing and more. Search engines ‘spiders’ crawl the web, indexing and ranking websites by looking at the on- and off-page SEO optimisation. Some of this is not visible on the front page and is in the back end of the website. Which is why backlinks on other relevant websites are also important.
SEO aims to increase the organic ranking, non-paid traffic that comes to your website. So when people search for information using a key phrase (or a search query), the search engine ideally serves your website as one of the main results. To rank highly on the search engine results pages (SERP), just under the paid for results listed as ads, is the goal of most online companies. It means that your site is then accessed with a click, ahead of your competitors.
Why is SEO for cyber security companies important?
As of 2021 the UK is home to more than 1,500 cyber security firms, according to estimations provided by the Department for Digital, Culture, Media & Sport (DCMS). Considering the rapid rate of growth and diversification of various cyber threat models, the need for more cyber security companies also increases. Which is why this industry is about to become even more competitive.
A focus on SEO puts your content in front of your audience, such as Chief Information Officers, Infosec Heads, or Risk Managers. These people need services like the ones that your company is providing. Be that cyber threat intelligence platform, third party cyber risk assessment solution, firewall system, anti-virus and anti-malware protection, data loss prevention, etc.
When other organisations or individuals need services like these, the easiest way to access them is to do a quick search online. They introduce the search queries that they’re interested in, such as the ones above. When your website is optimised, chances are that it will show in the users’ search results. This takes your target audience into the awareness phase of promotion. This is when users see your website on their desktops or mobile screens. They move through to the consideration phase when they click through to your website.
How to apply keywords research for your cyber security website?
SEO starts as soon as you are thinking about the themes of the blogs you want to write. Say you want to write a blog about cyber security trends. The first thing you want to do is think about the structure of the blog. This will inform the headers that will be contained in the content.
Next, you want to do a keywords research. This helps you understand what keywords have the potential to rank your blog on the first page of SERP, or in the top five.
Those keywords are then included in your title, headers, and first paragraphs of each section of the blog. You also include your keyword on the back end of the website. This refers to the meta-description, alt-text image, and at a more advanced level in the schema mark-up.
Top 7 tips for getting started with SEO for cyber security companies
Good SEO depends on more than just the keywords research integrated across headers etc. Your website and web pages have a higher change of ranking when you follow these points.
- Find a good domain and web host
- Make sure to provide a good and intuitive user experience
- Create a logical website structure and uploading it to the Google Search Console
- Install an SEO plugin
- Optimise the content so that it answers users’ queries
- Look into your Google Analytics results and Google Search Console performance. This give you understanding of what search queries people are using to get to your website.
- Integrate these search queries and other similar suggestions that you find in your keywords research into your blogs and web pages.
Now you know how to get started with SEO for your cyber security company. You may also be interested in “Three ways to maintain your SEO position”.
Sounds a bit too technical and intimidating? Don’t let that keep you from taking the first steps with SEO for your website. We’re here to help you get started, getting you closer to your goals. Get in touch with us today.
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