When it comes to boosting brand engagement, reaching new audiences, and increasing impressions and followers across all social channels, we know what we’re talking about. But when a brand’s main focus isn’t just profit and sales, but sustainability, the strategy needs a dose of something extra. Enter: green marketing.

This practise focuses on the sustainability and environmental benefits of a product, service or brand above all else. This impacts advertising, marketing, social media posting, and just about all outward communications.

How can brands benefit from green marketing?

It’s been proven that 80% of American adults respond positively to green marketing tactics. They say they are more drawn to products and services that they believe benefit the environment as well as themselves. Further studies have also found that 55% of consumers are willing to pay more for goods or services that they believe to be sustainable.

So, if you’re a brand that can authentically claim to be ‘green’ and you’re not including this in your marketing, you could be missing out on access to vast new audiences. Of course, authenticity is the catch. Only every make sustainability claims that you can back up with hard evidence. In today’s world, an accusation of greenwashing can be one of the most detrimental things to happen to your brand.

But, since your brand really is green – you’re just not shouting about it enough – you know that won’t happen. So let’s talk! At OggaDoon, we have a proven track record of achieving amazing results for our clients in the green sector.

Want to know more? Check out our case studies that prove green marketing can work for brands that hold sustainability at their core.