We all love a handy time-saving framework to help us focus, plot out information and be more efficient so that’s why we are sharing our Medium article on discussing the Ehrenberg-Bass Institute’s 95–5 rule.
The EBI rule states that at any given time 95% of your target personas/audiences will not be in the market for your product or services and only 5% will be. However, its guidance states not to take a short-term sales-led approach, by focusing energies on that 5%.
Read more about ‘Stand back Pareto Principle, time to meet Ehrenberg-Bass Institute’s 95–5 rule’ here
