Brand value or equity is not built on backlinks – it is created by communicating a clear understanding of what a company stands for, its core offering and how it is differentiated. Public relations (PR) supports this effort.
At OggaDoon, we strive to get results for our clients, and part of our job is to pitch in different hooks and angles that appeal to journalists and their readership in order to get coverage with backlinks. Backlinks can often be seen as a way to measure a company’s reach. However, if a backlink can’t be included, the content can still benefit a company’s SEO, just in a different way.
Read our article, ‘Why your PR Strategy should not be measured by backlinks’ here via Medium. For help with your content marketing strategy, contact us.
