Welcome to the latest edition of the Guerilla Marketing Insider Report – an opportunity for us to share with you some inside knowledge, the campaigns that made us smile, and some which made us cringe this month.
This week is all about KUA. No, not keeping up appearances: Knowing Your Audience. It seems obvious, but it’s easy to lose sight of who and what your audience like about you, which is why Pizza Hut is returning to their OG branding. It is just as easy to get wrapped up in your target audience and forget what the rest of the world may think – which the marketers for the upcoming Child’s Play movie may be learning the hard way!