All businesses have a part to play in the UK achieving net zero by 2050. And the gamification of social impact is one way for businesses that might feel they only have a small part to play. Especially when it comes to sustainable behaviours. In a digital world when everything from education to social media relies on gamification for engagement, companies dedicated to a cleaner and greener world are using apps to influence positive behaviours in their users.

What is gamification for business?

The LitterLotto, which launched in 2021 around the time of COP26. It’s a prime example of a business implementing gamification. The app rewards users for binning their rubbish. All they have to do is share photos of themselves collecting or correctly disposing of litter. Then, they can win as much as £10k.

The Conqueror gaming and fitness start up is another example of a virtual fitness app using gamification. Its community focuses on both wellbeing and reducing carbon footprints. So when participants sign up for the running, walking or cycling challenges, they select the social impact they want to make through the gamification app. These options include saving the oceans or planting trees.

How does gamification help?

, The Conqueror has integrated a unique function into their mobile app in partnership with the Eden Reforestation Projects and Plastic Bank. It sees one tree planted or 10 plastic bottles diverted from ocean pollution. Just by completing each 20% of a challenge! So far, users have planted more than 5 million trees and saved over 5 million plastic bottles from the ocean.

The Conqueror’s community of over 600,000 users across the globe motivate each other via their Facebook page. And all of them play their part in caring for the planet, as well as their own physical and mental health. Just by taking part in the distance-based challenges, users log their mileage whilst running, walking or cycling and save the environment along the way. Plus, the app helps them visualise the routes which include the English Channel, Hadrian’s Wall, and Mount Fuji.

Want to know more?

We love working with brands that think outside the box. Because we are committed to doing good both socially and environmentally. So even if there doesn’t seem to be a link between your business and net zero, you might be surprised.

Wondering how your company can do more to go green and help global industries meet 2050 net zero targets? Get in touch.

This article is featured on Future Economy Network.