We are excited to work on the Dry January influencer marketing campaign for Butcombe’s award-winning beer, Goram IPA Zero. After the success of the Tall Tales Pale Ale PR launch, we are ecstatic to announce our ongoing client partnership with Butcombe.

We have created the key message aiming at mindful drinkers to help them switch alcohol for no and low alternatives. It is not a bad habit to start a “New Year, New You” without compromising on the things you love. Goram IPA Zero gives mindful drinkers the same giant taste without alcohol intake.

Goram IPA Zero influencer marketing campaign for mindful drinkers  

We are working closely as one team with Butcombe on a paid influencer marketing campaign. Each influencer is gifted with two bottles of Goram IPA Zero, a Butcombe glass and unique 10% discount codes on Goram IPA Zero for their followers to shop online. Influencer casting, shortlisting, briefing, allocating, negotiating the budget and management are parts of our main focus. Our goals are to get influencers to create social content to boost awareness and drive sales for Goram IPA Zero.

Influencer marketing is an exciting and effective marketing tactic that helps brands build active engagement with their target customers on social media platforms, gain digital brand awareness and drive sales. Influencers are able to transfer the credibility and authenticity they have onto the brands that they are promoting. It proves that a brand’s audience is likely to listen to what an influencer or content creator has to say. This allows companies who use influencer marketing to gain access to the influencers’ follower base. 

Read more about our process of working with Butcombe Brewing Co. here!

Learn more about influencer marketing by heading to our latest blog: Building your influencer marketing strategy in 2023

Want to know more about how OggaDoon could help you connect with the perfect influencer for your brand, build your influencer marketing strategy, and track and optimise results? Get in touch with us today! Please contact team@oggadoon.co.uk