Welcome to the May Edition of the Guerrilla Marketing Insider Report giving you an overview of the best and worst marketing and PR campaigns from the month.
As well as creativity, guerrilla marketing is about bringing the unexpected. This month, KFC and Carlsberg mastered the art by understanding their audience and matching that experience in their campaigns, whilst a condom company has made itself digitally relevant with a savvy Google extension that has got people talking.
In other news, this year’s F8 revealed Facebook’s biggest redesign in a decade – one that will change the platform fundamentally, and may lose or gain the platform users as a result. Don’t miss out on our key insights that you can leverage for your business!
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