Having known Boomf for its viral exploding cards before, we are thrilled after Boomf’s new CEO, Roman Grigoriev and his investors, acquired Boomf and decided to work with us on PR strategies to raise brand awareness and restore Boomf’s image after the hit of the pandemic. We are ecstatic to announce our ongoing client partnership with such an innovative brand and amazing team at Boomf.
We have created the PR strategy for Boomf, working closely as one team with Roman and his team. Paid media negotiation and management, editorials, C-suite, PR hooks and pitches as well as PR content creation are our main focus to win PR coverage, raise brand awareness and drive sales.
At OggaDoon, we take pride in working with clients that go out of their way to make a positive social impact. Boomf wants to share the joy and make a million people around the world happy by encouraging people to go the extra mile of care to put actions into words. This unique idea has made our team surprise Caroline Macdonald, the Founder of OggaDoon, with a Bomb card in a shower of confetti on her birthday. Boomf has grown its social media to almost 1 million across different channels, and the growth rate continues to accelerate. They’re hoping to get to 5 million social media followers within three years.
Watch Caroline opening the Boomf card
Boomf – cards and gifts with extra oomph!
We all can tell a difference in feeling when receiving a greeting card than a virtual card. There is undeniable chemistry in a greeting card. It’s the joy and happiness aroused by surprises. Sending a card is a way of letting people know you are thinking of them or just letting them know that you care for them. There’s nothing nicer than giving the people you care about extra attention at special moments with a greeting card.
Boomf is a unique personalised online greetings company, led by entrepreneur Roman Grigoriev. Boomf is well known for its ground-breaking exploding cards, such as the Boomf Bomb, the Boomf Cannon, the Boomf Flutter Card, the Boomf Wild Card and the Ta-Dah Card – all went viral with a confetti surprise. In under 6 months of new leadership, Boomf is now well established as the leading and innovative player in the greetings card market.
As a business with a 7-year-old tech stack that was no longer working, when being acquired, Roman got the best R&D team in the industry and re-platformed the E-Commerce site in 4 months, something that took their largest competitors 3 years to achieve. By paying excellent attention to its core value of running an E-Commerce business, Boomf continues enhancing the user experience and upgrading its E-Commerce website very often to make sure customers have a smooth and enjoyable journey when doing online shopping with Boomf.
Attention to detail differentiates Boomf from its competitors by making small changes for the better every day. Having said that, Boomf is also starting to make small changes for our environment by taking environmental responsibilities seriously and putting action into reforestation. They are only using paper from verified sustainable sources such as FSC and taking one step forward to the future of sustainability. Boomf has joined forces with more:trees to replace every tree used and plant more with an initial planting exercise in Merseyside in April 2022. Boomf’s future green plans include tree gifting per purchase on our website and becoming carbon neutral by 2025. Boomf wants to encourage customers to turn their friendly gesture into an eco-friendly one too when they can send a card and plant a tree with Boomf.
If your E-Commerce business needs support with strategic public relations, together with the execution of your media, influencer outreach or social media then let us give you a hand.
Get in contact today, for a friendly chat, and let’s grow your brand awareness, digital presence and sales through an integrated digital media campaign. Please contact nicola@oggadoon.co.uk.
