Howami? The daily question
Howami is a truly original brand that focuses 100% on helping Gen Z, Gen Alpha (and then Gen Beta) women to understand how their body is and how they feel according to any given day of their menstrual cycle. Why does this matter? Because there is a significant rise in school/college absenteeism due to emotional issues caused by our cycles, there is a loss of confidence in many young women as their hormones take them on a crazy ride, and there are few places where we can express how we feel and how that changes on a daily basis.
It’s more than a period tracker.
Nikki and Kate, co-founders and the driving force behind Howami, are creating an app where young women can have fun, game and learn about their whole-cycle living. Taking out the stress and anxiety many of us go through when trying to get to grips with how we, as women, feel and why.
As a Bristol PR and Marketing Agency, we love partnering with Bristol businesses especially, female-led firms. We’ve been working with Howami on developing their marketing strategy to acquire investors and build their brand community of users, advocates and those who can unlock access to groups of young women (in education, playing sports, attending support groups). Howami is needed more than ever – let’s give our Gen Z the enlightenment and understanding they need for future
