PR Exec

PR & Content Executive (Salary 18-22K DOE)

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PR & Content Executive (Salary 18-22K DOE)

We are on the hunt for a superb, professional, charismatic and enthusiastic PR & Content Executive.

At OggaDoon, we specialise in guerrilla communications which means we do things differently. Not your trad or average ‘agency’ as such; our passion is in creating reach and brand positioning through whatever means are needed and right for that project with creativity at our heart.

Creativity comes in many forms, for us, it is the flair of starting with the brand and the need, then developing creative campaigns that are eye-catching, pervasive and, importantly, gain recognition and coverage. If you are naturally creative and curious, passionate in PR, press and media, able to create and deliver content that impacts, and want to work in a different set-up that allows flexibility, rewards success and doesn’t do Groundhog Day, we want to know you!

To apply, please share your CV, together with a cover letter or a short 3-minute video to Nicola Finn (NO AGENCIES). In your video clip or cover letter please explain:

  • your achievements to date
  • the marketing tools or software that you can use
  • the sectors that you have worked in or are interested in
  • how you have developed a creative campaign and the results or if you haven’t, how you would approach it
  • how you have delivered press coverage or if you haven’t, how you would approach it
  • a great content marketing project and how this has increased reach and engagement or if you haven’t, how you would approach it
  • what it is that you want to achieve
  • why PR, creativity, and content communications is your passion

Those shortlisted for interview will be asked to write a press release about one of our clients and together with supporting social media posts on the same topic.

What the job role will deliver:

  • Contributing ideas, hooks, and experiences for creative campaigns
  • Contribute to creation and executive of PR and/or digital marketing campaigns
  • Supporting the project leader in the delivery of campaigns and ongoing projects
  • Creating, producing, and delivering a raft of written content with the target audience and SEO in mind. This includes:
  • Press releases (within that style and hook to make journalists and reporters run the story)
  • Web releases (to engage online readers/visitors)
  • Blogs
  • Comment pieces
  • Thought leadership articles
  • Compiling media and PR lists for each project with accuracy and keeping these up-to-date
  • Researching and creating feature lists for target publications and keeping them up-to-date
  • Being able to pitch in stories, figureheads, and campaigns, understanding what the editor or producer needs
  • Taking initiative and seeking out PR opportunities to gain reach for our clients – and ourselves – that are not part of your ‘task list’
  • Understanding SEO and keywords – how they can increase reach
  • Producing monthly PR, web, and digital analytics with interpretation and recommendation
  • Understanding and use of visual content (images, graphics, infographics, video, animation) with creative input and direction with a target audience in mind, contributing these to your projects
  • Production of social content that works to the nuances of each channel, the project and intended target audience that increases reach and engagement, and running social media accounts
  • Creating email and direct digital marketing campaigns that deliver reach and engagement
  • Development of marketing/web automation for clients
  • Understanding how social channels and digital platforms work and are changing
  • Conducting interviews for testimonials, interesting articles and case studies
  • Developing brand stories and identities
  • At times, selling into the press and developing those key relationships
  • Attending networking events (but getting other time off if it is an early or late one!)
  • Contribution to our own PR, website, and social stuff, and contributing your say in what we should do next
  • Regular attendance of PR and digital marketing sessions run by third parties to improve your expertise
  • Creating weekly OggaDoon content piece
  • Creating monthly OggaDoon client newsletter
  • Creating news alerts for each project you are delivering
  • Get immersed in clients’ sector, reading round, following trends etc.

You will:

  • Have a keen understanding of digital skills and requirements
  • Have a keen understanding of PR and content marketing skills
  • Be comfortable with technical language and phrasing
  • Be adaptable according to the project and client
  • Have an eye for detail – and your grammar, punctuation, and sentence construction is exemplary
  • Understand what ‘client ready’ means
  • Deliver to time and budget
  • Manage your time to fit with the requirements of projects
  • Be creative and understand what reach can deliver
  • Be a proficient and prolific writer in a range of styles and tones
  • Understanding the different audiences that technical writing is created for
  • Not be afraid to use creative thinking
  • Have a thorough understanding of social media platforms and how to use them
  • Be organised and a self-starter
  • Have a passion for promoting brands that do good
  • Employ initiative – and common sense of when to stop and collaborate with the team
  • Be suited to flexible working
  • Be great at interpreting analytics
  • Be on top of your game and be keen to learn more
Author: Nicola FinnHead of PR at OggaDoon, writes about PR, health technology, cyber security, sustainability, crowdfunding, and more.

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