Out of all the X alternatives, including Threads, BlueSky has found itself to be the most popular. Very simply because it is familiar and looks most like Twitter did back when you could open the app and not be met with rage and misinformation. Many organisations are already organically posting on BlueSky, so it could be a good bit of advice to join the  ahead of the curve.

What is BlueSky?

Like Mastodon, BlueSky was invite only until earlier this year, but is now open to all who want to create an account. However, much like the golden days of Twitter, if your account violates the terms of use then you will not be able to get an account. 

BlueSky was created by the former head of Twitter, Jack Dorsey, who has since stepped down, but that explains why it feels so much more Twittery than X does. The difference that BlueSky has over Twitter and X is that it is a decentralised platform, meaning users can host data on servers not owned by BlueSky. 

How to use BlueSky for a business

In recent months many businesses, governments, and celebrities have joined BlueSky and left X all together, mainly due to the toxic environment now on X. So where BlueSky is the greener grass, businesses are finding that they can use the platform in a way that Twitter had intended, to engage with their customers. Police forces can deal with queries without being spammed by bots or trolls, customer service accounts can interact with real customers and the customers can expect a response, and celebrities can freely post without as much risk of being turned into an AI meme. 

So really, the platform can be that reliable connection with your audience again. Your business can use it to engage with customers in a more direct way that email and a more personal way than an AI chatbot. BlueSky is not currently an advertising platform, so if you’re looking at reaching your audience this way then you won’t be able to pay to promote to them, using just your account and followers until then. BlueSky is looking at funding options, so this may be a future feature, but as for now, users can scroll without interruption.

Can I get a BlueSky account?

You and your business can get a BlueSky account. BlueSky is no longer an invite only platform, and given you were not previously banned on Twitter, then you should be safe on BlueSky. 

Can my business get Verified on BlueSky?

You can verify your business on BlueSky, without paying! Not only can you verify your account, but you can register the username using your company domain and DNS. Meaning, instead of your username ending in “bsky.app” it can be “company name.com” adding an extra layer of verification to ensure to customers that this is your BlueSky account and only your organisation can verify it.

Is BlueSky a good platform for social media marketing?

Currently, BlueSky is not an advertising platform. You can scroll the feed without coming into contact with any ads. This may soon change as users flock to that platform, but the owners are looking at many other options of funding ahead of this. As X sees marketing confidence plummet, BlueSky may well again step in where there’s a demand.

Where BlueSky may never be an advertising platform, it may still be a good look for your organisation to get an account. Not only does it allow you to closely engage with your customers or fans, but also allows you to genuinely post for them to engage with. BlueSky will become the most important platform for customer engagement as this is what will help your account grow.

So if you’re looking at promoting your dropshipping deals or crypto consultancy services, then BlueSky’s lack of advertising features probably means the platform isn’t for you. But if you want to engage with users in a place with consistent guidelines that do not favour any individual accounts, then BlueSky will probably work well for you and your business.

So should you get a BlueSky account? Sure, what’s the harm in that? If you already post to X, Threads, and Mastodon, then what’s another platform to the list. But really, this is an account that will speak for you. It says “I like it here. I can talk to my customers, they can talk to me, and I don’t like funding and being a part of a right-wing cesspit” and what business wouldn’t want a social media account that says that.