Without a doubt, backlinks are a measurable element of the digital marketing mix. They provide third-party validation that helps search engines verify that a particular website is credible, possibly boosting its SEO. However, if a backlink is not included the content can be used to re-enforce credibility and benefit SEO in a different way.
Our very own Nicola Finn has written an article, discussing the power of PR and brand equity and how it shouldn’t be measured by backlinks’ which you can read here via Start Ups Magazine. For help with your content marketing strategy, contact firstname.lastname@example.org