In terms of global growth, digital health is set to double in the next five years, reaching $350bn. In 2020, the UK attracted record levels of investment, maintaining its leading position in European digital health technology research.
Crowdfunding backers and institutional investors like VC firms, angel and unicorn investors are all hot on the heels of health tech firms, just like SaaS and fintech firms, they offer the promise and also the potential of 10 to 40 times the return. This is all very promising, but attracting investment through different stages of funding involves different marketing strategies, however, to start off, you have to get your digital house in order first as this is fundamental to connecting the brand, product or services to both your customers, press and investors.
SO WHERE SHOULD A HEALTH TECHNOLOGY FIRM GET STARTED WITH ITS MARKETING STRATEGY?
Ask yourself: Who are you? What are you selling? What does the market look like right now? Defining your company and your products will help you understand how to position yourself against similar businesses.
The look and feel of your brand and products are very important, as these will resonate with your prospective buyers. They want to buy a product that they know will work but also has values that match theirs.
If you would like to learn more then please read the full article in Start-Ups Magazine.