How to keep track of your pets? Tractive’s trackers are the answer, as the global number 1 GPS tracker device for dogs and cats. The US-based business is a massive tech-for-good and pet tech startup success, providing peace of mind to over a million customers worldwide. Not only does Tractive keep track of your pets’ whereabouts, with useful features such as a virtual fence and barking monitor, it also monitors various health and behaviour indicators so you can see how much your dog or cat sleeps, how active they are compared to other animals of the same breed, and so on. Some of these indicators can also provide early signs of something not being right with your pet, offering crucial information to all pet owners.
Pet tech is now a common topic for both global PR and US PR – with many media outlets having dedicated pet tech editors – as well as the booming pet media sector. There has been an explosion of different technology that we can use for our beloved furry friends, such as ball throwers, self cleaning litter trays, cameras and feeding bowls. And our love for cats and dogs continues unabated as ownership continues to grow, which is the case particularly in the United States.
We’ve hit the ground running with Tractive, focusing on US PR and North American media outlets to capture the important gift guide lists and developing relationships for future features, as well as capitalizing on seasonal trends and important retail days like Black Friday. US PR has a different nature compared to the media landscape in other major economies, and the hunt for a good story is welcomed more enthusiastically and innovation in consumer tech is supported across the board. Once your brand is seen in a Tier 1 publication, the rest is easier as the US media know when they are on to a good thing.
And that’s what Tractive is; a good thing. They have got so much more in store for pet owners around the globe. To see how one of Tractive’s trackers can work for you and your dog or cat, click here.
