Here at OggaDoon, we know the key comms elements to bring together to create crowdfunding success and what should be applied at different promotional stages of a crowdfunding journey. This involves finding the best crowdfunding platform, but what is the full recipe for success? It is also important to keep in mind that crowdfunding is part of a wider business goal and marketing effort that might attract investors in alternative ways, either through partnership proposals or through the offer of additional resources.
There are so many places to raise money online, each with its own benefits, downsides, fees, business models, and algorithms. A word of caution! It is not simply a case of posting an idea online, then people flock to throw money into the project. You need to demonstrate that you have a strong business plan and an integrated, strategic comms campaign to support the crowdfund and the business.
So what’s the recipe for crowdfunding success?
The recipe for crowdfunding success includes PR, direct mail, together with organic and paid-for social media marketing. Here at OggaDoon, we have developed our crowdfunding blueprint strategy and process which we fine-tune to our client’s offering. An important part of the crowdfund blueprint process is the preparation. This includes making sure your digital marketing channels and assets for the different stages of the launch have the correct call to action. Then your communications program needs to attract fans and convert them to backers by creating attractive reward packages and incentives. The key stages to think about are preparation, build-up, pressing go, keeping it alive, funding milestones, then closure reporting. And don’t forget to communicate with your backers via the crowdfunding platform!
Our Associate Director Nicola Finn was recently invited to share insights into crowdfunding strategies and platforms with Start Ups Magazine.
Read the full article ’13 PLACES THAT COULD BE YOUR BEST CROWDFUNDING PLATFORM‘
Includes: SEEDRS, Crowdcube, Kickstarter, INDIEGOGO, CODE INVESTING, Ethex ,TRIODOS , FUNDING CIRCLE, LENDINVEST, RATESETTER , UNBOUND, CROWDFUNDER UK, FUNDSURFER
Hopefully, this list will give you an insight into how varied (and complex) crowdfunding websites can be. If you’d like to partner with an organisation that gets crowdfunding, gets you, and is ready to partner with you to take your project to success – then get in touch with team@oggadoon.co.uk.
