As our phones are getting smarter, so are our consumers, meaning we need a smarter website to boot.
An incredible 1.2 billion people are using the web from their mobile devices, that’s 80% of the overall web traffic using their smartphone to look at your site. Here are a few more reasons to optimise your website for mobile if you want to improve (or not lose) your organic traffic.
1. Mobile users behave differently
They consume a disproportionately high amount of visual media, with the focus on short video and images (think Instagram and Vine) when compared to desktop behaviour. So to capture this aesthetically pleased audience your site needs an optimised design, able to reel in the media type folk and keep them engaged with your content.
2. Mobile users see things differently
Remember your site is being viewed on a much smaller screen than your traditional desktop, so the content needs to be shorter, simpler and very concise. It helps to make fonts clear, images smaller and direction buttons easy to spot for the best mobile experience possible.
3. Mobile users buy more
Although smartphone users account for the lowest amount per transaction, they make these small purchases often, making them an ideal audience for low value sales. Tablet users, however, have the highest average transaction value – even more so than desktops. But these users probably won’t be purchasing from your site if the mobile UX is poor.
4. Mobile users switch screens
90% of users will often switch between devices to complete a goal. They start by browsing on their phones, looking for things of interest, then move to a desktop to complete the purchase once something has caught their eye. If your site can’t handle every type of screen, you are missing out on sales.
5. Mobile users send social media referrals
A whopping 91% of mobile internet is used for social exploring, meaning your social platforms need to be all singing and dancing for your audiences. An unresponsive site can really put people off, however, a seamless site can have people jumping for joy and referring you to friends.
And don’t forget about our good friend Google. Mobile responsiveness is more important than ever for pleasing the search giant and acquiring organic traffic. Since their latest major algorithm update, they started to penalise websites that fail to meet its standards for mobile friendliness.