Ride the new wave of opinion leaders in health and fitness promotion

All hail the social media influencers!

Here at OggaDoon whilst working on creating strategic direction and delivery for our clients, we would like to share some of our learnings and thoughts on the important elements of the ‘full’ opinion leader mix.

Traditionally when we think of an opinion leader in health and fitness technology promotion it was always the journalist which first of all came to mind, but now social media influencers are very much an important part of that opinion leader mix.

Our very own Nicola Finn has written an article, ‘The new wave of opinion leaders in health and fitness promotion’ which you can read here via Medium.

The article covers:

Health and fitness tech — Key press and publications

Organic PR and pay to play

Influencer research and brand authenticity

Passions, gifting, paid-for collaborations

Influencer categories – Nano – Micro – Macro – Brand Ambassadors

Researching the influencer stratosphere

To check out some examples of OggaDoon’s work in PR and influencer marketing, take a look at our case studies with health tech firm Forth and also the fit tech brand The Conqueror.

For help with PR and influencer projects contact team@oggadoon.co.uk