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Artificial intelligence (AI) bridging the accessibility gap in the omnichannel world of retail

By Nicola Finn|2023-06-29T10:21:41+01:00December 8, 2022|In the Media, News|

#Tech for good

Personalisation and prioritisation will certainly keep many customer journey experts awake at night. However, it’s not as simple as offering a one-size-fits-all experience to satisfy all customers. Baby Boomers, Millennials, Gen Z and Gen X all have different levels of personal technology adoption as well as behaviours across purchasing and promotional platforms, all of which have to be considered.

Our very own Nicola Finn has written an article, ‘Tech for good-Artificial intelligence (AI) and big data bridging the accessibility gap in the omnichannel world of retail’ which you can read here via Medium.

About the Author: Nicola Finn

Head of PR at OggaDoon, writes about PR, health technology, cyber security, sustainability, crowdfunding, and more.

PR and Digital Marketing Agency in Bristol, UK. Working with with businesses that have a passion and a purpose on a national and international level supporting on PR, digital marketing, social media, SEO, GEO and content. Your guerrilla PR and marketing experts.