April's Digital Trends report

Updates from Google, Twitter and more. Here’s April’s Digital Trends report

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Here’s April’s Digital Trends report. Can you believe we’re more than a quarter of the way through 2021? In this time, there have been some huge developments across the digital marketing landscape and we’re here to unpack the biggest stories across the past month.

In April’s Digital Trends report we cover:

Zero-click search – A new challenge for organic SEO?

A recent study developed by SparkToro suggests that zero-click searches are increasing annually. In 2019, 50.33% of searches resulted in zero-clicks, while in 2020, this percentage rose to 64.82%.

Clubhouse may come to Android.

The race is on, as competitors are drawing in on Clubhouse’s market. In March, Twitter announced that their Spaces feature would be made available on Android devices allowing relevant users to join and talk inside live audio rooms.

Twitter to integrate the eCommerce experience.

After Facebook, Instagram, TikTok, Snapchat and others have introduced their eCommerce features, it is now time for Twitter to follow through. Just recently, during their Analyst Day Presentation, Twitter presented several new commerce features currently in development.

TikTok to roll out personalised ads.

Gen-Z’s favourite social media platform is about to start rolling out personalised ads. Users are now receiving notifications, saying new ads will be “based on what you do on TikTok.”

New Google updates are coming in May.

Yes, Google is constantly changing, and there’s a silent agreement that each time there’s a new algorithm update, it will come as a surprise. But we can help you understand this one. In May, Google will apply new updates to core web vitals, including page experience signals.

Do you want to know what these trends mean to your business and how you can utilise them to your advantage? Subscribe below to download the report for free, or get in touch to learn more.


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