Whether you’re aiming to attract new clients, strengthen your position in the market, or recruit top talent, industry awards can play a pivotal role in amplifying your PR and marketing efforts. Kongsberg approached us for support in pursuing recognition and increased visibility for their prestigious business, and we set out to do just that – proving awards can serve as powerful marketing tools.
Objectives
Kongsberg is a forward-thinking and innovative organisation with a strong commitment to excellence in their field. One of their key priorities was to enhance their reputation and attract top-tier talent to support their continued growth. To achieve this, they sought recognition through prestigious business awards, which would serve as a powerful tool for employer branding, marketing, and industry credibility.
However, navigating the award submission process – researching opportunities, crafting compelling applications, and ensuring alignment with eligibility criteria – posed a significant challenge given their already demanding workload. That’s why Kongsberg turned to OggaDoon for expert guidance and execution.
Strategy
Our approach began with in-depth research to identify the most relevant and impactful award opportunities for Kongsberg. We assessed various award categories, weighing their potential benefits against Kongsberg’s strategic goals and industry position.
With a targeted approach, we set our sights on The Investors in People Awards 2024, a globally recognised program that celebrates excellence in organisational development and people management. With our PR and copywriting expertise, we crafted a strong submission for the “Best Use of Technology” category, showcasing Kongsberg’s innovative application of technology and their commitment to excellence in their field. By articulating their success stories in a compelling and evidence-driven manner, we ensured their application stood out among the competition.
Challenges
The awards submission process is highly competitive, with over 300 entries from 200 organisations across 15 countries vying for recognition in 2024. The challenge was not only in crafting a persuasive narrative but also in aligning the company’s achievements with the stringent criteria set by the Investors in People judging panel.
The time-consuming nature of preparing an award submission also meant that Kongsberg needed an efficient solution that allowed them to focus on their core operations while still pursuing valuable industry recognition. That’s where the OggaDoon team stepped in.
Results
Despite the fierce competition, Kongsberg’s commitment to innovation and excellence was acknowledged and they were named finalists in their category. This achievement placed them among the top organisations globally in their sector, providing them with increased visibility and third-party validation of their expertise. Being recognised as a finalist not only bolstered Kongsberg’s reputation but also reinforced their employer brand, making them more attractive to prospective employees. Additionally, this milestone along with the networking opportunities at the awards show they could attend served as a testament to their industry leadership; strengthening their positioning in the market and opening doors to new business opportunities.
The success of this campaign highlights the power of awards as a strategic PR and marketing tool, and OggaDoon is proud to have played a pivotal role in bringing our client’s achievements to the forefront.
