Bird Buddy – known for their AI-powered Smart Bird Feeders and connected mobile app which sends notifications when birds come near, captures their photos, and help identify the species – kicked off January 2025 with a bang at CES 2025 in Las Vegas. And OggaDoon was there to support them!
The CES (Consumer Electronics Show) event, one of the most important industry trade shows in the world and the biggest technology conference in the United States, was the perfect place for Bird Buddy to launch their new products, Petal and Wonder Block, along with their new parent brand, Wonder. The new products expand and deepen our experience with nature in the backyard and home. Petal is a brand new, versatile, biomorphic camera that can take pictures and videos of insects buzzing about. Wonder Blocks offer a simple way to build welcoming spaces for nature while setting the stage for life to happen and for Petal to capture. With our support, the subsequent press coverage of the launch was a resounding success, being featured in the likes of Wall Street Journal, Forbes, Fox News, CNN, USA Today, Tech Crunch and WIRED. The Verge, Associated Press, Life Hacker +, MSN, Yahoo!Life, Tom’s Guide, Gizmodo, Reviewed, Engadget and Tech Radar also got in on the action, with a combined MUV of 5,813,437,045.
We already know that, apart from having a killer product, our tried and true PR strategies and guerrilla approach are the best ways to gain high quality coverage for your B2C brand. The importance of press coverage, and product reviews in particular, has to do with improved brand recognition, generating sales and improving overall product ratings. It attracts potential clients and investors alike, and the increase in backlinks gained through third party mentions are an excellent way to boost your SEO. In addition to increased brand awareness and credibility in the eyes of consumers, seeing reviews makes journalists at other publications want to try out the product and review it for themselves. It’s this endorsement and validation that’s critical to digital marketing.
If you’d like to know what we can do to boost awareness of your product and get your brand mentions in the press, get in touch today.
