Welcome to the April Edition of the Guerrilla Marketing Insider Report giving you an overview of the best and worst marketing and PR campaigns from the month.

Marketing isn’t always about big campaign and stunts. This month, Primark is setting an example to failing businesses, particularly in the retail sector, by listening to customers and creating its largest store yet, whilst an unsuspecting burger brand caused a public riot.

What’s more, the government announced it’s finally taking action to protect people from abuse online with a new watchdog. None of us are immune to the changes in the marketplace, so make sure you read on to gain the benefits for your business.

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