Whether you’re starting a business, trying to impress your employer, or simply trying to save a few pennies, every marketing department is on a budget. You can spend some of it on a partnership with an outstanding agency (like us), or focus on the free tools available to you. We’ve gathered a list of our favourite low-cost marketing ideas for businesses whose budget doesn’t look like Google’s. 

SEO

One of the most effective ways to market your business is by improving Search Engine Optimisation (SEO). If you’re unfamiliar with the term, SEO is essentially the practice of maintaining a website so that it appears at the top of a Google or Bing search. Why is this important? Research from Hubspot shows that 75% of users never crawl past the first page of search results. And the best bit – it’s completely free! 

Now there are ways to bump your website to the top of a search using paid advertising on platforms such as Google Ads or Bing Ads, but organic search results are ranked by Google through a complex algorithm that considers a variety of factors. Master these and you’ll be the first website customers see without spending a penny.

Physical presence

Not having much luck online? Take to the streets! In a digital age it’s easy to forget that not all marketing needs to be done online. In fact, because a huge part of our digital lives involves advertising, infrequent physical campaigns can be an excellent way for your business to stand out.

Grab some branded balloons, try reverse graffiti,  or dress up your intern in a mascot outfit and get out there!

Snapchat geofilters

A great way to use a small marketing budget effectively is to design and apply for a Snapchat geofilter. Snapchat is often overlooked by marketing departments as it isn’t an obvious method of B2B marketing. Regardless, the platform can prove a highly effective and cost efficient method of raising brand awareness amongst millennials, one of the most spend-happy generations. Don’t forget that the oldest millennials are 37, with high spending power.

On average, Snapchat charges between $5-$20 per day to run over a suburban sized home. This means that when used tactically, a well timed and well placed Snapchat geofilter can perform outstandingly. 

Social media

In this day and age anyone can be famous – so use social media to your advantage. It’s definitely easier said than done, but creating and growing social media accounts for your business is a completely free way of engaging with current customers and attracting new ones. Whether it’s LinkedIn, Instagram or Twitter, or the countless other platforms out there, there’s one appropriate for your business. Get involved and use this free marketing tool as a way to stay ahead of your competitors.

Customer referral system

Word of mouth remains one of the strongest marketing tools out there. It’s the primary factor behind 20% to 50% of all purchasing decisions, making it an invaluable asset to your business. 

Jim Rohn said: “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” So take care of your customers, provide an amazing service and go the extra mile. For every person you satisfy with your business you’re saving yourself hours of marketing work, make the most of it!

Want to know more about guerrilla marketing? Get in touch!