If you’re not keeping an eye on your competitors then you could be missing out on vital tricks for your industry – but how do you take what they are doing, and turn it to your advantage?
That is exactly the problem that OggaDoon’s Press and Media Manager, Nico Prins, will be solving along with Phil Pearce from Accelerate at their strategic marketing event at Engine Shed at 8am on 20th November 2018.
‘How to gain insight from your competitors’ online marketing strategies’ is a practical breakfast workshop, including a sandwich and coffee, will cover the fundamentals of competitive intelligence. The talk will focus on:
- Practical examples of how to use tools like SpyFu, Ahref and GA Benchmarking to get insights into your market.
- Where to get inspiration for your content marketing based on what’s trending right now or has been successful in the past, and how to conduct keyword research and keyword difficulty so you know what content you should be creating.
Nico Prins commented: “This event is a fantastic opportunity for startups and scaleups alike to use what their competitors are doing in their industries as a catalyst for their own marketing. As we approach the end of the year, this is the perfect time to re-think and refine your marketing strategies for 2019, and we look forward to sharing our expertise.”
Nico spent two years working as Head of Communications for Youzign, a SaaS graphics design software platform, as the company scaled from startup to seven-figure company, before coming to OggaDoon. He has travelled across the world working in PR and helping online companies scale. His expertise is conversions and online marketing.
Phil is an industry expert and thought leader who has worked on National Geographic, Confused.com Marie Curie, ITV.com, Quidco, Tempur, Hastings Direct, Bristol University and many more websites. He has done over 50 international talks.