OggaDoon guerrilla comms will be leading a strategic digital and PR campaign for Bristol’s Big Green Week which takes place on 11 – 19th June this year.
The festival, which is now in its sixth year, is the biggest of its kind in the UK and celebrates Bristol’s social and environmental projects and the people who make them possible.
OggaDoon once again takes the reins after a hugely successful digital campaign last year around the festival’s theme, #lovethefuture, which saw Big Green Week trend Bristol-wide on the launch weekend. The festival saw upwards of 40,000 attendees and hosted around 200 events, and engagement in the press and online reached an international audience.
This year’s festival will build on the legacy of European Green Capital 2015, and OggaDoon will be centering their campaign around nine smart living themes, which will encourage attendees of the events to take away practical and impactful ideas to contribute to a greener Bristol. These include creating an edible front garden, taking 20 minutes of exercise a day, and spending money on ethical, local businesses.
OggaDoon’s campaign will focus on engaging attendees with these smart living themes through a cross-media strategy that will include Twitter, LinkedIn, blogging, and press. They will leverage the popularity of the brand to convert interest in the festival’s ideas into tangible benefits for Bristol through collective action.
This year’s festival, which is sponsored by Marks and Spencer and Natracare, include events from Kevin McCloud & HAB Housing, Satish Kumar, the launch of Bristol’s Smart Living Show and Cape Farewell’s ‘The Milking Parlour’ Exhibition. There will also be an outdoor opera at Colston School, Pop-up cinemas, and Sunday 12th June will see street parties held all over the city to celebrate community spirit.
Dan Raffety, Big Green Week board member and Principal Booker at Kambe Events, commented: “Big Green Week is a brilliant festival that draws on the talents of a diverse range of individuals, organisations and groups. This year is set to be an exciting exploration of what smart living is, and how easy it is to adopt small changes into our lives for the good of Bristol, our communities, and the planet.”