Software PR is a niche type of marketing that requires tactical thinking and clever strategy. 


So, what do we mean by ‘software PR’…


Public relations means creating and keeping a solid relationship between your brand/service and your consumers. Software PR is a broad term that covers everything from making sure people have heard of you, in the UK and further afield, to how people relate to you 10 years down the line. This begins with your branding, how it looks, its personality, how people feel towards it, how you interact with your consumers, what people read about you, how people talk about you, where you position yourself in the market, and making sure people have heard of you. Eventually, you will get to a place where your Software PR also involves maintaining positive relationships with customers who have been loyal to you for years. Unfortunately, maintaining loyalty and trust can be just as challenging as gaining it in the initial software PR stages. But that’s where we can help. Software PR covers the whole spectrum of that all important customer/software relationship, here’s why you should have it…

As humans, we’re emotional beings who naturally develop a relationship with everything and everyone we come into contact with. If our Apple software update causes us problems, we naturally become angry towards the brand. This affects our relationship with the brand and inadvertently affects our purchasing decisions. That’s why it’s crucial to invest in software PR and putting effort into your relationships with consumers. Social media, for example, acts as a great platform to make communication with consumers easier than it’s ever been, which of course comes with it’s challenges but when done right, proves incredibly successful for building trust and respect, particularly in the UK.

Something to watch out for… 

When it comes to software PR, a common mistake that people make is to pitch software features too complex for the average reader to understand. We instinctively want to tell the consumer what it is that the software does, that seems like a sensible idea, right? Wrong. The most useful first piece of information you can give your consumer is how your software will benefit them. Benefits are more valuable than features. The ‘why’ comes before the ‘what’. 

We’re a tech communications and PR team with expertise in software PR and marketing. Don’t just take our word for it, find out how we got a 700% increase in website visits for our previous client’s App Launch here.

Contact us today to find out how our software PR expertise can help you reach your business goals.