With the cost of living crisis continuing to challenge millions of people, we have seen a growing number of people put their trust in alternative finance solutions in the form of ethical finance organisations. Credit unions, offering secure savings and affordable credit options have become increasingly popular, with the ethics driving service really being there to support people through difficult situations.
Marketing for financial solutions is crucial for growth, especially in such a volatile industry, but with the emergence of more and more ethical solutions there needs to be awareness and promotion in order to build trust and community engagement.
Marketing financial products is highly regulated, so requires key details to be followed and awareness of many regulations and rules. This makes marketing a little less simple and something that requires more training and knowledge than usual.
We recently collaborated with the Great Western Credit Union (GWCU) to help raise funds for their Bond Offer. The campaign helped to raise funds that will contribute to their expansion of affordable and ethical financial services across the the South West of England. Our experience on this project led to us putting together this handy guide to successfully marketing ethical finance solutions. You can download the guide below, and feel free to get in touch for support with creating a marketing strategy and marketing campaign.
