As of 2020, there are 330 million monthly worldwide users and 145 million daily active users on Twitter. That’s a huge number and if you aren’t tapping into Twitter as a social media platform, your competitor is likely to be. 80% of Twitter users have mentioned a brand in a tweet, which shows how important Twitter can be for brand awareness for businesses.
Create successful marketing campaigns, connect with your audiences where they hang out and receive instant feedback on your products and services. This is just a sample of what you can do on Twitter.
Here is what you need to know about Twitter and how to create strong marketing campaigns.
Increase brand awareness
You must be present across Twitter to make an impression with your followers. We recommend posting at least once a day, preferably twice, so that users begin to develop a relationship with your brand.
It’s not just about how much you post – it’s about what you post. Make sure your content is carefully branded so that users instantly recognise your tweets from the competition. Consider the tone, visuals and overall message.
Research the hashtags your audiences are using and the times they will be online. Hootsuite shares that the best time to post is from 8 to 10 am, as well as 6 to 9 pm i.e. the times when audiences are likely to commute.
Promote your content
Design content that will attract new users by adding value to your follower’s timelines. Be the go-to source for information and great content in your industry. The more relevant it is to your users, the more likely they will be to share your posts which helps your brand to widen its reach.
Struggling for inspiration? Post a quick update on what you’re doing, what’s going on behind the scenes and how your followers can learn more about you. Not all content has to be created. Share stories from highly relevant industry figures to provide value to your audiences.
Just remember: around 6,000 tweets are sent every second. What are you going to do to cut through the noise?
Understand current trends
Twitter is one of the best ways to keep on track of what your audiences are talking about. Use hashtags to discover the words and phrases that are currently trending in your industry. Understanding what others are posting will allow you to formulate your strategy. If something is successful, what can you replicate? What’s the reasoning for its success?
We recommend using Lists, which is a great way to segment useful followers and competitors for quick access to knowledge.
Network with your audience
Connect with creators, bloggers, influencers and thought leaders. You name it, a large proportion of the world has Twitter. Outreach is one of the most important things you can do on social media, so make sure you start discussions to build your brand awareness.
With a short character limit (280 characters), interactions are shorter and more efficient than Facebook and LinkedIn. What are you going to do to grab their attention?
Gain instant feedback
In our digital world, your customers will be talking about you, so make sure you’re part of the conversation. This is where Twitter can be a great PR tool, allowing your company to resolve customer complaints and queries instantly, with 60% of customers who complain on social media expecting a response within an hour.
Twitter provides the opportunity to develop long lasting relationships with your audiences whilst also finding out firsthand what they like and dislike about your brand. You can solicit feedback with polls and surveys allowing you to discover more insight into your audiences.
Drive traffic to your site
Like other social media platforms, Twitter is a great way to attract users to visit your site. It doesn’t have to be profitable objectives and it’s a great way to increase other areas of your marketing funnel.
Got a newsletter? A brand new service or product? Promote it via your Twitter account and watch the analytics for your site grow.
Advertise to reach audiences
Ever tried Facebook marketing? Twitter similarly allows you to advertise by promoting existing posts. Though this may not always convert to sales, it raises awareness of your brand by placing your tweets in the timelines of people with similar interests. It’s been discovered that paid advertising can reach twice as many users as that of organic posting even without a large budget, so it’s a highly effective tool to use.
The best part? You only pay when you’ve achieved your marketing objective. For example, if your objective is for more app installs, you’ll only pay for each successful app download. You can also target by keyword, allowing you to reach audiences on relevant trending topics.
Measure your results
Like any marketing strategy, you’ll want to know whether your campaigns are successful. Everything you do online should be driven by data. Identify the best content, your main competitors and the followers who provide the top referrals to improve your campaigns.
The main metrics for Twitter are impressions, reach, engagement, engagement rate, link clicks, followers, response rate and response time. Twitter has a free analytics feature for basic audits, while if you’re looking for deeper analysis, try Sprout Social or Union Metrics.
Like our top tips? We have a whole lot more under our sleeve to share. Talk to us today about how to maximise your social media presence.