The pandemic has created the ideal conditions for brands to exploit the opportunities presented by their owned media, and this trend is set to continue.
Is social media entrepreneurs’ field of expertise? It’s easy for entrepreneurs to spend a little too much time on social media. They
Google Ads (formerly known as Adwords) is a largely daunting and confusing platform. There’s no way to just ‘hop in and try it out’ with Google Ads, forcing new people on the platform to use their Ads Wizard which is about as much help as a chocolate teapot.
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