What is content marketing?

Content marketing is a digital marketing strategy that attracts audiences by creating and sharing engaging content such as videos, podcasts, articles, and imagery. This content is then published across different platforms such as social media channels, blogs, banner ads on webpages, and emails.

Your content needs to reach people in a way that feels natural to them whilst creating a narrative around your brand. Content marketing allows brands to do this by tailoring content to each platform and the audiences that those platforms attract. Social media marketing is also a very popular marketing strategy and works very closely with content marketing.

Social media’s role in content marketing

There is no one post fits all approach to social media content marketing. Tailoring your content to each social channel will see the best results. Although each piece of content will be different, they should all feel the same to create a smooth experience for customers when they are seeing your advertisements across platforms. This can easily be done by using stills from a piece of video content that has been shared, and then for platforms like LinkedIn these stills can be transformed into a carousel with statistics integrated. If the video is quite descriptive then the audio can easily be used to be shared in the form of podcasts. So, although each platform is different and will need to have tailored content, this can easily be chopped and changed to adapt to its environment.

Content marketing can also be far more advanced and creative, especially when utilising influencer marketing. Influencers will each create unique content that is tailored for your product and for their audience, giving it a more targeted approach but also more human feel. There’s also the ability for that content to go viral, with some influencers getting full creative reign over what they create.

How to deliver a content marketing strategy that works

With content marketing, it’s important to focus. There are many platforms and avenues to go down, but they may not all be fruitful for your brand. Selecting a few channels to really target will see better results that stretching your marketing efforts across every channel you can think of. So, most importantly you must find and set your target audience and know where they are and what they want to see. From here you can set what the goal of the campaign is; do you want brand awareness? Sales? Engagement? This will then help you decide your content formats and channels. Your final step before launch will be to create the content and ready it for distribution, with a content calendar set out. Based on your KPI’s, you can now start measuring the effectiveness of your content marketing campaign, optimising it where needed.

Need help creating a consistent brand voice and image for your brand?

We are a digital marketing agency with many years of experience, working closely with brands to understand their style and personality to create cohesive campaigns that work.

Content marketing is just one of our core services that we have perfected over time, thanks to a team of expert content writers, digital marketing professionals, and social media geniuses. OggaDoon specialises in digital marketing and PR, tailoring our services to your needs and creating engaging content that is constantly optimised to each channel.

Get in touch with us today to see how we can help with your digital marketing campaigns and deliver a strong content marketing strategy.